Van's

Sterling Brands

In an oversaturated better-for-you category, we helped Van's rediscover its "wholesome awesome" philosophy. Using sun-inspired design and an optimistic, California-rooted voice to make breakfast feel exciting again.

Design Direction, Branding, Packaging, Art Direction

2017

Bringing back the joy of breakfast

Van’s is a combination of healthy breakfast meets California vibes. Originally starting as a beachside restaurant, it soon became a local favorite moving onto store shelves.

My Role

Senior Designer

Agency / Brand

Sterling Brands

Creative Team

Simon Lince – Chief Creative Officer Stephanie Crompier – Creative Director Nick Wright – Senior Designer / Art Director Erin Killinger – Designer Mike Bainbridge – EVP Strategy Kevin Smith – Photographer

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