Design Direction, Branding, Packaging, Art Direction
2019
Bringing the barista home
Nestle had recently acquired the licensing deal for Starbucks’ home products and approached us for their first venture outside of coffee. Their competitor, Dunkin’, had already been in the creamer space but their product wasn’t living up to the name and Nestle saw potential to take the market share. Since this was the first time in the creamer category the Starbucks’ creamers needed to stand out while staying true to the premium quality of the brand.
READ MORE
My Role
Design Director
Agency / Brand
Sterling Brands
Creative Team
David Israel – Chief Creative Officer Matt Wenger – Design Director Nick Wright – Design Director Jessica Trief – Executive Director Brand Strategy Paul Collins – Senior Director Brand Strategy
