Design Direction, Art Direction, Branding, Collateral, Digital, Identity, Naming, Outdoor, Packaging
2021
Thriving hair from the root up
Rootly is a new brand with the purpose of building awareness amongst Millennials and Gen Z’ers about holistic hair health and preventative hair loss. Rootly saw an opportunity to disrupt the hair health landscape and needed a visual and verbal identity to match their ambitions and resonated with their audience. With the focus first on digital and packaging and eventually moving into physical salons Rootly needed everything from naming, to positioning to design across multiple touchpoints.
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My Role
Design Director
Agency / Brand
Sterling Brands
Creative Team
David Israel – Chief Creative Officer Matt Wenger – Associate Creative Director Nick Wright – Design Director Jessica Trief – Executive Director Brand Strategy Paul Collins – Senior Director Brand Strategy Grace Bukunmi – Photographer
