Design Direction, Art Direction, Branding, Collateral, Digital, Identity, Outdoor, Packaging
2020
A legacy brand, ready for its next chapter
HairClub is regarded in the industry as one of the leading hair loss prevention and restoration solutions with over 40+ years of innovation. The brand was in need of evolving to meet today’s market needs by promoting inclusivity and connecting to the younger generations while not alienating their aging clients.
The main design strategy of the repositioning was to shift the focus from restoring something the customer has lost to empowering positive change. The new logo is an evolution of the past logo. It’s a simplified mark that speaks to a more modern and professional expertise. The use of aspirational photography helps reinforce the messaging through comfortable poses and confident, happy expressions while incorporating human moments.
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My Role
Design Director
Agency / Brand
Sterling Brands
Creative Team
David Israel – Chief Creative Officer Matt Wenger – Design Director Nick Wright – Design Director Jessica Trief – Executive Director Brand Strategy Paul Collins – Senior Director Brand Strategy Grace Bukunmi – Photographer
