Concept Development, Art Direction, Creative Direction, Design Direction, Pre + Post Production
2025
Main Character Energy, On Repeat
I was part of the core creative team behind Sol de Janeiro’s biggest body care launch since Bum Bum Cream, leading creative development and on-set execution alongside the team. The campaign was built around Badalada, Portuguese slang for “the hottest thing,” giving the launch a cultural identity designed for how Gen Z discovers and shares beauty.
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My Role
Senior Art Director
Agency / Brand
Sol de Janeiro
Creative Team
Klitos Teklos – Chief Creative Officer Nick Wright – Sr. Art Director Chelsea Goodwin – Sr. Art Director Yoann Benhamida – Sr. Art Director Bartavious Weaver – Art Director Taylor Lewis – Art Director Paula Flocke – Senior Designer Julia Reed – Associate Director Copy Mauricio Sierra – Director & Photographer Marcello Peschiera – DP Alex Saladrigas – Director & Photographer Unit 2 Chris Cabrera – DP Unit 2 Thomas Albdorf – Still Life Director & Photographer Travis Knight – 1st AD Panos Papandrianos – Hair Sil Bruinsma – Makeup Anita Szymczak & Krista Ynostrosa – Fashion Stylist Gabriela Soto – Set Design Aude Angot – Prop Stylist Alex Seiler & Britt Kubat – Editors Produced By – Ghibli Meida
Bringing the Main Character Energy
For the social and digital we leveraged the talent's own main character energy which influenced the films and the content.
