A day in the life

After HairClub’s redesign they were in need of updating their library of lifestyle images to reflect their clients real lives. The new photos also needed to compliment the current library of studio images captured from the redesign. The final deliverable of the images need to be flexible across omni-channels and not always specific to one certain geo-location. 

Still shifting perceptions of HairClub’s past from beach and pool imagery to focusing on capturing real people and telling their stories. These new images needed to imbue optimism and confidence while telling a visual story. I developed the direction around a day in the life of a person capturing everyday moments of happiness and connectivity. Deciding on capturing people throughout the US the first of many locations was shot in NYC while still maintaining an overall urban feeling.s while incorporating human moments