Design Direction, Art Direction, Digital, Outdoor
2020
A day in the life
After HairClub’s redesign they were in need of updating their library of lifestyle images to reflect their clients real lives. The new photos also needed to compliment the current library of studio images captured from the redesign. The final deliverable of the images need to be flexible across omni-channels and not always specific to one certain geo-location.
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My Role
Design Director
Agency / Brand
Sterling Brands
Creative Team
David Israel – Chief Creative Officer Nick Wright – Design Director / Art Director Brook Pifer – Photographer
