Design Direction, Art Direction
2022
From on commercial space to another
Greatly inspired by New York’s refusal to sit still, 641 AoA embodies the same unrelenting rush with a dynamic system of graphics, layouts, and language. A composed palette sets the stage, infused with the limestone color of the building, while a chiseled typeface takes ownership of its history. Edgy street photography offers raw glimpses of the neighborhood, capturing the area’s unique pulse through moments that demand a second look.
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My Role
Design Director
Agency / Brand
REA
Creative Team
Joesph Antonios – Creative Director Nick Wright - Design Director Cong T Huynh – Senior Designer












