641 AoA

641 AoA

641 AoA

REA

REA

REA

Branding an iconic building sitting on the Avenue of the Americas to match the evolving urban landscape.

Branding an iconic building sitting on the Avenue of the Americas to match the evolving urban landscape.

Design Direction, Art Direction

2022

From on commercial space to another

Greatly inspired by New York’s refusal to sit still, 641 AoA embodies the same unrelenting rush with a dynamic system of graphics, layouts, and language. A composed palette sets the stage, infused with the limestone color of the building, while a chiseled typeface takes ownership of its history. Edgy street photography offers raw glimpses of the neighborhood, capturing the area’s unique pulse through moments that demand a second look.

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My Role

Design Director

Agency / Brand

REA

Creative Team

Joesph Antonios – Creative Director Nick Wright - Design Director Cong T Huynh – Senior Designer

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© Nicholas Wright, 2026

Selected works and case studies